Our Editorial Standards

Editorial Mission

PhilSlezak.com publishes educational, market-driven real estate content designed to help buyers, sellers, investors, and relocation clients make confident, informed decisions.

Our content focuses on real estate trends, housing strategies, community insights, and lifestyle considerations in Raleigh, the Triangle area, and coastal North Carolina and South Carolina markets.

We prioritize clarity, accuracy, transparency, and compliance in every piece of content we publish.


Who Creates Our Content

All content published on PhilSlezak.com is created, reviewed, and approved under the leadership of licensed real estate professionals.

Lead Editor & Subject Matter Expert

Phil Slezak
Licensed Real Estate Broker Professional
Founder, Phil Slezak Real Estate
Brokered by LPT Realty

Phil brings over 20 years of hands-on real estate experience and oversees all editorial standards, market accuracy, and compliance reviews.

Editorial & Research Support

Our team includes AI Certified Agents and an AI research assistant (“Kelly”) that supports:

  • Topic research

  • Content structuring

  • SEO optimization

  • Content repurposing across platforms

Human expertise always leads. AI assists but does not replace professional judgment.


Content Creation & Review Process

Every article, video, podcast, or guide follows a defined editorial workflow:

  1. Topic Selection
    Topics are chosen based on buyer and seller intent, local market activity, search demand, and frequently asked client questions.

  2. Market Research
    We review current housing data, local trends, and first-hand market experience.

  3. Draft Development
    Content is drafted using a combination of professional expertise and AI-assisted research tools.

  4. Fact-Checking & Verification
    Market statistics, timelines, and processes are reviewed for accuracy at the time of publishing.

  5. Compliance Review
    All content is reviewed to ensure adherence to:

    • Fair Housing Laws

    • Brokerage disclosure requirements

    • Ethical marketing standards

  6. Editorial Review
    Content is edited for clarity, neutrality, readability, and educational value.

  7. Final Approval & Publishing
    Final approval is completed before publication across our website, YouTube channel, podcast platforms, and social channels.


Use of Artificial Intelligence (AI)

PhilSlezak.com uses artificial intelligence responsibly as a support tool.

AI may assist with:

  • Research summaries

  • Draft outlines

  • SEO formatting

  • Content optimization

  • Repurposing long-form content into short-form formats

AI is not used to:

  • Replace licensed professional expertise

  • Provide legal, financial, or tax advice

  • Make market predictions without human review

All published content is reviewed and approved by a licensed real estate professional.


Accuracy, Updates & Corrections

Real estate markets change frequently. We are committed to keeping content accurate and current.

  • Articles and videos include publish or recording dates

  • Market statistics are time-sensitive and subject to change

  • Content is reviewed periodically and updated as needed

  • Errors or outdated information are corrected promptly when identified

If you believe content on this site needs clarification or correction, you may contact our team directly.


Compliance & Ethical Standards

PhilSlezak.com maintains strict editorial and ethical guidelines, including:

  • Full compliance with Fair Housing Laws

  • Non-discriminatory language and inclusive messaging

  • Clear brokerage disclosures

  • Educational content only — not legal or financial advice

We do not publish content intended to mislead, pressure, or unfairly target specific groups.


Geographic & Topic Authority

Primary Markets Covered

  • Raleigh, NC

  • The Triangle Area (Raleigh, Durham, Chapel Hill, Cary, Apex, Holly Springs, Wake Forest, and surrounding communities)

  • Coastal North Carolina

  • Coastal South Carolina

Primary Topics Covered

  • Local real estate market trends

  • Home buying strategies

  • Home selling strategies

  • Relocation guidance

  • Investment insights

  • New construction and developments

  • Community and lifestyle breakdowns


Content Formats We Publish

  • Blog articles

  • YouTube videos

  • Podcasts

  • Email newsletters

  • Short-form educational video content

  • Market updates and guides

Content is often repurposed across platforms to improve accessibility and reach.


Feedback & Contact

We value transparency and feedback.

If you have questions, notice an error, or would like to request a topic, please contact our team through PhilSlezak.com.

Updated 1-13-2026